In 2021, comprehensive political campaign website was designed and launched for Faith Gibson Hubbard, a visionary leader dedicated to serving the residents of Ward 5, Washington, D.C. This project aimed to create a platform that not only showcased the candidate’s policies and vision but also engaged the diverse community of Ward 5. The website highlighted Faith Gibson Hubbard’s commitment to fostering a responsive government that listens to and addresses the needs of its constituents. It also emphasized her dedication to building livable communities, ensuring that every neighborhood in Ward 5 thrives through enhanced resources and opportunities for growth. Key issues on her platform included advocating for affordable housing to address the housing crisis, promoting policies that protect women’s rights, and working to enhance safety across the ward by improving local law enforcement strategies and community policing efforts. Through this website, Faith Gibson Hubbard sought to connect with voters on a deeper level, offering transparent and accessible information on how she plans to create positive change for all residents of Ward 5.
Project Goals
- Highlight Key Issues and Vision: Communicate Faith Gibson Hubbard’s priorities and goals for Ward 5 in an accessible and compelling manner.
- Engage the Community: Provide interactive features to foster community involvement and support.
- Drive Campaign Support: Make it easy for visitors to donate, volunteer, and stay informed.
- Ensure Accessibility: Create a user-friendly, inclusive experience for all residents, including those with disabilities.
Key Features
Homepage with Core Messaging: An impactful landing page featuring the candidate’s slogan, mission, and a video introduction.
Issues Page: Clear, detailed information on priority issues such as affordable housing, education, public safety, and economic growth.
Community Engagement Tools: Integrated forms for volunteering, event sign-ups, and contacting the campaign team.
Donation Platform: A secure and seamless system for campaign contributions.
Event Calendar: A regularly updated schedule of campaign events, rallies, and town hall meetings.
Blog Section: Updates and stories highlighting the campaign’s progress and community involvement.
Endorsements Page: A dedicated section showcasing endorsements from local leaders, community organizations, and influential figures, helping to build trust and credibility for the candidate.
Mobile-First Design: Optimized for seamless performance across all devices, ensuring usability on smartphones, tablets, and desktops.
The Wrap Party
The website’s design reflected Faith Gibson Hubbard’s commitment to transparency, inclusivity, and community. The color palette and imagery incorporated vibrant hues representing the diversity of Ward 5, while the layout prioritized simplicity and clarity to effectively communicate key messages.
The campaign website was instrumental in amplifying Faith Gibson Hubbard’s platform, engaging constituents, and building momentum for her bid for Ward 5 Council Member. When it launched, the site received thousands of visits, with significant engagement metrics such as volunteer sign-ups, donation conversions, and event participation.
